Questions we hear often.

Most begin with the Positioning Sprint, a two-week process that produces the decisions everything else depends on. From there, most clients move into Build & Route, where we turn the position into a system and point it at an outcome. After that, we run it together monthly, which is when the asset actually compounds. You can stop after the Sprint. Some people do, and leave with something worth having.

The positioning is immediate. You will know who you are to the market within two weeks, and that alone changes how you write, speak, and introduce yourself. The recognition takes longer. Inbound quality, invitations, the right people arriving already knowing who you are: three to six months. We tell you this at the start because we are not building a campaign. We are building an asset.

Fundamentally, yes. An agency executes. We decide first. An agency produces posts based on what you tell them you do. We work out what you stand for, build the architecture, then make the content express it. Content is the output of the work, not the work.

No, and it matters less than you think. Some of our strongest work has been with clients who had almost no public presence. A blank page is easier to design than a crowded one. What you need is real expertise and a willingness to make decisions about it.

The Social Cottage is founder-fronted, which means Deborah does the thinking and the writing herself. That's the point. Positioning is not a task you delegate to a junior, and neither is your voice. It also means we take a limited number of clients at a time. If the calendar is full, we will tell you rather than stretch.

We review your form and reach out within a few business days to schedule an introductory conversation. This is a genuine two-way dialogue: we'll share how we work, ask questions about your goals, and together determine whether there's a fit worth pursuing.